Every year, the Saturday after Thanksgiving marks a special day on the calendar—Small Business Saturday. While Black Friday and Cyber Monday dominate the headlines with big-box deals and online shopping frenzies, Small Business Saturday reminds us of something equally important: the power of supporting the businesses that make our communities unique.
What is Small Business Saturday?
Founded in 2010, Small Business Saturday encourages shoppers to patronize small and local businesses during the holiday shopping season. But the spirit of this day extends far beyond a single Saturday in November—it's a year-round commitment to investing in the heart of our communities.
When you choose to shop at a local business, you're doing more than just making a purchase. You're creating a ripple effect that touches every corner of your community
Local business owners are your neighbors. They sponsor Little League teams, donate to school fundraisers, and support local causes. Small businesses offer expertise, personalized attention, and customer service that's hard to match in larger retail environments.
While Small Business Saturday is a wonderful catalyst, the real magic happens when supporting local becomes a habit:
When you shop local, you're not just a transaction—you're a partner in someone's dream.
As we approach this year's Small Business Saturday, let's remember that our shopping choices have power. They can help a family business thrive, keep a beloved store's doors open, or enable an entrepreneur to hire their first employee.
Small businesses don't just need our support on one Saturday—they need it all year long. But Small Business Saturday is the perfect reminder to start.
Shop small. Shop local. Shop often. Your community will thank you.